Create Your Buyer Persona In 6 Easy Steps

Create Your Buyer Persona In 6 Easy Steps

Digital marketing has highly targeted audiences and a multitude of tools and platforms at your disposal. But to ensure you get your messaging right and spend your budget effectively, a critical step to success is your buyer persona – that is – a fictional, generalised representation of your ideal customer.

Why? Because it helps when you relate to them on a human level. Feeling like you know who they are will undoubtedly benefit your marketing, sales, products and services.

Create Your Buyer Persona In 6 Easy Steps:

1. Personal Information

  • What is their age?
  • What is their gender?
  • What is their marital status?
  • Where do they live?
  • Who do they live with? Children / Partner / Family / Alone / Friends
  • What is their income? Household / Personal / Disposable
  • What is their education level?

2. Career Information

  • What is their job title and responsibilities
  • Who do they work for? Company Name / Industry / Company Size / Self-employed
  • Any special skills they have?
  • Do they manage others?
  • How is their success measured?

3. Values

  • What are their 3 biggest values in life?
  • What motivates them in general?
  • What is important to them when considering a product /  service like yours?
  • What objections or fears might they have?
  • What drives their decision making process?

4. Aspirations

  • What are their personal goals?
  • What are their career goals?
  • What challenges might impact these?
  • How can your product / service help them achieve their goals?
  • What questions might they ask when seeking a solution to their challenges?

5. Habits

  • How do they get their information? TV / radio / newspaper / online
  • What media do they consume?
  • Do they belong to any associations / groups / membership organisations
  • How do they use social media? Platforms / frequency / intention
  • How do the use the internet? To find information / to browse / to stream media /
  • Do they attend events or conferences? If so, what type?
  • How do they spend their leisure time?
  • Do they have any hobbies?

6. Time To Come Alive!

  • Give them a name
  • Find a photo online to depict them
  • Create a quote that sums up what they’re all about and attribute it to them
  • Keep this buyer persona (better still, bring it with you to marketing meetings) and use it to develop your strategy and content.

 

Our final word of advice: Try to be as specific as possible when creating your buyer persona. If your product or service is aimed at a broad audience, develop one for each niche instead of trying to have a one-size-fits-all-approach. Then target separate messaging accordingly.

Well done. You made it to then end! Now you have your buyer persona, time to start marketing! Contact us today – we provide full-suite of digital marketing services.