In need of some serious inspiration? This one’s for you! Get super motivated and kick-start your marketing efforts with this great advice.
People don’t buy what you do, but why you do it.
Even when you are marketing to your entire audience or customer base, you are still simply speaking to a single human at any given time.
Our job is to connect to people, to interact with them in a way that leaves them better than we found them, more able to get where they’d like to go.
If your stories are all about your products and services, that’s not storytelling. It’s a brochure. Give yourself permission to make the story bigger.
Social media is about the people. Not about your business. Provide for the people and the people will provide for you.
Good marketing makes the company look smart. Great marketing makes the customer feel smart.
Focus on the core problem your business solves and put out lots of content and enthusiasm and ideas about how to solve that problem.
Marketing is really just about sharing your passion.
Social media is about sociology and psychology more than technology.